Privacy policy

We appreciate your interest in our website. Protecting your personal data is very important to us. In this privacy policy, we inform you, in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018, about the type, scope, and purpose of processing personal data when you use our website.

1. Data Controller
The entity responsible for data processing on this website is:

MYRB Global LLC (trading as Elles London)
2106 House Avenue, Suite 798
Cheyenne, Wyoming 82001
United States

Email: support@elleslondon.com
Telephone: +1 307 430 1883

We operate our online store under the shop name Elles London and supply goods to customers in the United Kingdom. As we are based outside the UK but offer goods to customers in the UK, we process personal data in accordance with the UK GDPR.

2. International Data Processing
Elles London is operated by MYRB Global LLC, a company based in the United States. As we offer goods to customers in the United Kingdom, we process the personal data of UK customers in accordance with the UK GDPR.

If you have any questions or concerns about how your personal data is handled, or if you wish to exercise any of your data protection rights, you can contact us directly at support@elleslondon.com. We will respond to all requests in accordance with applicable data protection law.

3. Access data / Hosting
When you visit our website, data (so-called server log files) is automatically collected, which your browser transmits to our server or to our hosting provider:

  • Visited page
  • Date and time
  • Amount of data transferred
  • Referrer URL
  • Browser type and browser version
  • Operating system
  • IP address (shortened/anonymised)

Legal basis: Article 6(1)(f) UK GDPR (legitimate interest in stability and functionality).

Our website is hosted on [INSERT YOUR PLATFORM, e.g. Shopify]. Where data is transferred to servers outside the UK, this is done under appropriate safeguards as described in section 8 below.

4. Cookies & Consent Management
Our website uses cookies to provide features and improve the user experience.

Types of cookies:

  • Essential cookies (e.g. shopping cart, checkout functions)
  • Functional and statistical cookies
  • Marketing cookies (only with consent)

Legal basis:

  • Article 6(1)(b) UK GDPR – Contract performance
  • Article 6(1)(f) UK GDPR – Legitimate interests
  • Article 6(1)(a) UK GDPR – Consent via cookie banner

You can disable cookies in your browser; however, this may lead to functional limitations.

5. Making contact
When you contact us via our contact form or by email, we process your information to handle your request.

Legal basis:

  • Article 6(1)(b) UK GDPR (pre-contractual measures)
  • Article 6(1)(f) UK GDPR (general communication)

Data will be deleted as soon as your request has been fully processed, unless statutory retention periods apply.

6. Customer Account & Orders
When you open a customer account or place an order, we process the following data:

  • Name
  • Billing and delivery address
  • E-mail address
  • Phone number (optional)
  • Order data

Legal basis: Article 6(1)(b) UK GDPR.

Data is stored in accordance with applicable legal and tax requirements and subsequently deleted.

7. Payment processing
Payments are processed via our payment service provider, [INSERT PAYMENT PROVIDER, e.g. Shopify Payments / Stripe / PayPal].

For this purpose, the following data may be transmitted:

  • Name
  • Billing address
  • Payment details
  • Order information

Legal basis: Article 6(1)(b) UK GDPR.

We do not store full payment details on our own servers.

8. Shipping, Logistics & International Transfers
To deliver your order, we transmit the necessary data (name, delivery address, and telephone number if applicable) to our fulfilment and shipping partners. Some of these partners are located outside the United Kingdom, including in countries such as China, which may not provide the same level of data protection as the UK.

Where we transfer your personal data outside the UK, we ensure appropriate safeguards are in place in accordance with the UK GDPR, such as Standard Contractual Clauses or the UK International Data Transfer Agreement, so that your data remains protected.

Legal basis: Article 6(1)(b) UK GDPR (performance of the contract) and Article 6(1)(f) UK GDPR (legitimate interest in fulfilling orders).

9. Analysis & Statistics
We use basic analytics features to optimise our website (e.g., page views and visitor numbers). The data collected is anonymised where possible.

Legal basis: Article 6(1)(f) UK GDPR.

We do not use Google Analytics, Meta (Facebook) Pixel, or advertising tracking unless you explicitly consent.

10. Your rights under the UK GDPR
You have the following rights:

  • Right of access (Article 15)
  • Right to rectification (Article 16)
  • Right to erasure (Article 17)
  • Right to restriction of processing (Article 18)
  • Right to data portability (Article 20)
  • Right to object (Article 21)
  • Right to withdraw consent (Article 7(3))
  • Right to lodge a complaint with a supervisory authority

If you believe we have not handled your personal data correctly, you have the right to lodge a complaint with the UK's supervisory authority, the Information Commissioner's Office (ICO), at www.ico.org.uk.

Requests may be sent to: support@elleslondon.com

11. Storage duration
Personal data is stored only as long as necessary for the respective purpose or as required by statutory retention periods.

You can find all our policies — including our Terms & Conditions, Shipping Policy, Return & Refund Policy, and Transactions Policy — in the footer of our website.

COMPANY INFORMATION

  • Shop Name: Elles London
  • Company Name: MYRB Global LLC
  • Email: support@elleslondon.com
  • Tel.: +1 307 430 1883
  • Support hours: Monday – Friday, 9:00 AM – 5:00 PM (GMT). Our customer service team will usually get back to you within 12–24 hours on weekdays (Monday–Friday).
  • Registered Address: 2106 House Avenue, Suite 798, Cheyenne, Wyoming 82001, United States